Foothills residents form collective to provide Alberta beef to rural food banks

April 16, 2024 Canuck

A new grassroots non-profit is hoping to act as a conduit between ranchers and rural food banks, which are facing record demand for their services.

The Foothills Farm Table Collective was conceived by former Okotoks rancher Jay Cross and Shelly Faulkner, co-owner of the Bluerock Gallery in nearby Diamond Valley.

The pair say they wanted to be a connection between farming families and people in need in their rural community.

Jay Cross pictured outside a farm building. — Jay Cross’s family has been ranching in the Okotoks area for many decades. He wanted to help make a difference in his community by establishing the collective with friend Shelly Faulkner. (Dan McGarvey/CBC)

“Local food banks are under greater pressure than we’ve ever seen. The local food bank I’m most connected to has seen about a 30-40 per cent increase in use,” said Cross.

“Grocery prices have gone up, and often the first thing to drop out is healthy protein. So we thought, ‘let’s bring these two things together.’ There’s an urgent need and a supportive community,” he said.

The first donation of 600 pounds (272 kg) of frozen, locally produced beef came from Brenda Otto of Tangle Ridge Ranch near Okotoks.

“We put a lot of heart and soul into our beef, and to be able to feed and nourish some local families, it feels really good. We all know the cost of living has skyrocketed and a lot of people we know are struggling to pay the bills,” said Otto.

Brenda Otto is pictured in front of a field with cattle in the background. — Brenda Otto of the Tangle Ridge Ranch near Okotoks says her family wanted to give back to the community and the collective was the perfect way to do it. (Dan McGarvey/CBC)

Otto says she’s been talking with other ranchers who also want to get involved, with the news of the collective spreading on social media.

“We already have a friend who’ll be working with Jay next,” Otto said.

Cross says the collective is an example of community in action.

“It’s not just a single donation. You’re part of a movement, and a sense of community is what the world needs more of,” he said.

Shelley Faulkner pictured at the Bluerock Gallery in Diamond Valley. — Shelly Faulkner says the collective is about helping address an unprecedented demand faced by local food banks. She says she’s hoping more ranchers and farmers will sign up to make donations. (Dan McGarvey/CBC)

“The sense of giving is so genuine,” said Faulkner, a close friend of Cross.

“The sense of reward is very genuine also, just a really good feeling that it’s neighbours that you’re going to be helping. That’s a really good feeling for us, too,” she said.

The collective hopes to expand the number of donors it’s working with, even looking beyond beef to poultry and fresh produce donations in the coming months.

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Canada News

Foothills residents form collective to provide Alberta beef to rural food banks

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