PWHL unveils names, logos for all six teams ahead of second season

The wait is finally over after the Professional Women’s Hockey League unveiled the names for its six teams Monday.

In Canada, there will be Montreal Victoire, Ottawa Charge and Toronto Sceptres. Across the border, it’s the Boston Fleet, Minnesota Frost and New York Sirens.

“We heard loud and clear from the get that fans wanted traditional kind of nicknames and logos,” said PWHL vice president of brand and marketing Kanan Bhatt-Shah, who led the naming process. “We wanted to move mountains and do whatever it took to give them that and names and logos that felt like they were evocative of their communities.”

All teams played without nicknames or logos during the PWHL’s inaugural season from last January to late May, with city names stitched across each club’s jerseys. Full team jerseys will be released in late October or early November, according to the league.

“All teams are retaining their primary colors from season one to maintain a sense of continuity and additional colors have been added to each team’s palette,” the PWHL said in a statement.

Get daily National news

Get the day’s top news, political, economic, and current affairs headlines, delivered to your inbox once a day.

The Montreal Victoire’s crest features “Victoire” in capital letters above a winged figure the league says alludes to the Goddess of Victory. The logo also has a hidden “M” and the fleur-de-lis at the centre.

The Toronto Sceptres’ name is meant to showcase the city’s “regal history and commanding presence,” according to the PWHL. It’s also a nod to the Queen City nickname and Queen Street. The jersey’s sceptre motif is meant to “evoke power.”

The Ottawa Charge name is in honour of the city’s motto “Advance – Ottawa – En Avant.” The emblem is a red “O” with spikes trailing along its side to suggest momentum. A slight gap in the “O” also allows it to be interpreted as a “C.”

The announcement comes ahead of the league’s second season. A schedule has not yet been released, though play will begin earlier than last season’s Jan. 1 start date. The regular season will increase from 24 games to 30.

— with files from The Canadian Press

&© 2024 Global News, a division of Corus Entertainment Inc.